SUPERSTITIOUS BELIEF IN PURCHASING PROPERTY

SYAFRUDDIN, EKA MAYLIZA BINTI (2016) SUPERSTITIOUS BELIEF IN PURCHASING PROPERTY. S1 thesis, UAJY.

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Abstract

The research about superstitious in purchasing property has been done. Research variables that were used in this research are product, price, promotion, place, location direction, tusuk sate location, location near the cemetery and crematorium, the arrangement of the environment – fish pond, and the elevation of the property location from the road. This research analyzes whether the superstitious belief can overrule marketing strategy in purchasing property. This research used qualitative method with content analysis. In this research, statements from informants from different background but still relate to the property world. They include buyers, developer, contractor or architect, and feng shui expert. A wide variety of journals related to the analysis was used as additional information. From this research the result was showed that superstitious belief can overrule marketing strategy in purchasing property under certain situation

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