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Chrisma Adyatami, Stella (2015) THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE TOWARDS THE BRAND AND PURCHASING INTENTION. S1 thesis, UAJY.
Chrisma Adyatami, Stella (2015) THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE TOWARDS THE BRAND AND PURCHASING INTENTION. . pp. 1-15.