E-Journal Universitas Atma Jaya Yogyakarta

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Items where Author is "Chrisnata, Ryan"

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Thesis

Chrisnata, Ryan (2018) PENGARUH SELEBRITI ENDORSER TERHADAP SIKAP DAN NIAT PEMBELIAN KONSUMEN (Studi pada iklan Adidas dengan bintang iklan Lionel Messi). S1 thesis, UAJY.

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