Items where Author is "Marthasari, Yosefha Reza Erlina"

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Thesis

Marthasari, Yosefha Reza Erlina (2012) PENGARUH TINGKAT TERPAAN IKLAN DAN TINGKAT AWARENESS MEREK TERHADAP SIKAP PADA MEREK ZEE (Studi Eksplanatif Kuantitatif Tingkat Terpaan Iklan Spot dan Sponsorship Zee dalam Acara Televisi Indonesia Mencari Bakat dan Tingkat Awareness Merek terhadap Sikap Konsumen pada Merek Zee oleh Siswa SMP Negeri 5 Depok). S1 thesis, UAJY.

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