Items where Author is "Melianawati, Josephine"

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Melianawati, Josephine (2019) THE EFFECT OF AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, LOYALTY AND BRAND EQUITY TOWARDS PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM PRICE (STUDY OF STARBUCKS AND EXCELSO). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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