Items where Author is "Melianawati, Josephine"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.

Thesis

Melianawati, Josephine (2019) THE EFFECT OF AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, LOYALTY AND BRAND EQUITY TOWARDS PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM PRICE (STUDY OF STARBUCKS AND EXCELSO). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

This list was generated on Tue Mar 11 13:17:48 2025 WIB.
E-Journal Universitas Atma Jaya Yogyakarta is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.