Items where Author is "Prakosa, Marselinus Andi "

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Article

Prakosa, Marselinus Andi (2015) Efektivitas Iklan Dengan Endorser JKT48 Berdasarkan Elemen - Elemen Jingle Iklan. .. pp. 1-10.

Thesis

Prakosa, Marselinus Andi (2015) EFEKTIVITAS IKLAN dengan ENDORSER JKT48 BERDASARKAN ELEMEN - ELEMEN JINGLE IKLAN (STUDI EKSPERIMENTAL TENTANG PENGUKURAN EFEKTIVITAS IKLAN TELEVISI DENGAN ENDORSER JKT48 BERDASARKAN ELEMEN MEMORABILITY, MEANINGFULNESS, LIKABILITY, ADAPTABILITY, PROTECTABILITY PADA MAHASISWA UNIVERSITAS ATMA JAYA YOGYAKARTA). S1 thesis, UAJY.

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