Items where Author is "Santosa, Katharina Michelle"

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Thesis

Santosa, Katharina Michelle (2020) PENGARUH KESESUAIAN SELEBRITI-MEREK DAN PUBLISITAS TERHADAP SIKAP DAN INTENSI MEMBELI (STUDI IKLAN MIE SEDAP KOREAN SPICY CHICKEN DENGAN CHOI SIWON SEBAGAI CELEBRITY ENDORSER). S1 thesis, Universitas Atma Jaya Yogyakarta.

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