E-Journal Universitas Atma Jaya Yogyakarta

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Items where Author is "Sudrajat, Alfreninda"

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Thesis

Sudrajat, Alfreninda (2018) PENGARUH KEMENARIKAN IKLAN HUMOR TERHADAP NIAT BELI, WORD OF MOUTH, DAN RECALL (Studi pada Iklan Televisi Bukalapak Versi Emang Cincai). S1 thesis, UAJY.

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