Saputra, Steffy Alverina (2019) FACTORS THAT INFLUENCE BEHAVIORAL INTENTION TO USE GOPAY MOBILE PAYMENT IN INDONESIA. S1 thesis, UAJY.
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Abstract
The main purpose of this study is to investigate the factors that influence behavioral intention to adopt Gopay mobile payment in Indonesia. This research uses online questionnaire for data collection, which is distributed to 157 respondents from all over Indonesia. This study uses PLS-SEM as the analysis tool. The result shows that perceived cost, perceived trust, compatibility, and subjective norm have significant effect towards behavioral intention to adopt Gopay mobile payment in Indonesia. Further research can add other factors to measure consumers’ loyalty to such system in Indonesia. The findings of this study can help the companies of mobile payment services in Indonesia to keep existing help the business of firms to formulate a better strategy.
| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | Payment, Behavioral Intention, Indonesia, Technology. |
| Subjects: | Manajemen > Keuangan |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Editor UAJY |
| Date Deposited: | 15 Jan 2020 02:38 |
| Last Modified: | 15 Jan 2020 02:38 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/20864 |
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