Presented as Partial Fulfillment of Requirements for the Degree of Sarjana Manajemen (SM) in International Business Management Program Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Dewa, Bisma Kresna (2020) Presented as Partial Fulfillment of Requirements for the Degree of Sarjana Manajemen (SM) in International Business Management Program Faculty of Business and Economics Universitas Atma Jaya Yogyakarta. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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Abstract

The main purpose of this research was to investigate the influence of perceived ease of use, perceived usefulness, social influences and attitude toward behavioral intention (study of Twitter social media). A total of 150 questionnaires were distributed to the respondents with the means of Google Form. The analysis methods in this research are Descriptive Analysis, Multi Linier Regression, T-test and F-test analysis. The results from this research showed that first, Social Influence will not positively influence Behavioral Intention. Second, Perceived Ease of Use also will not positively influence Behavioral Intention. Third Perceived Usefulness will positively influence Behavioral Intention. Last, Attitude will positively influence Behavioral Intention.

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