Bintoro, Benjamin Kusumaharjo (2022) ANALISIS FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MENGGUNAKAN APLIKASI PAXEL DI DAERAH SURAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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Abstract
This study aims to determine what factors influence consumers in using the Paxel application in the Surakarta area. E-commerce is currently growing rapidly, many buying and selling transactions are done online regardless of distance so sellers and buyers must be careful in choosing the appropriate courier service so that the delivery process can be better, one of the courier service platforms that can be used is Paxel. This study will use a questionnaire in the form of a questionnaire as a way to collect the required data. The method used to select the sample is purposive sampling method for users of the Paxel application in Surakarta. The research method that will be used is the SEM-PLS method and adapts the TAM 2 research model
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Application, Consumer, SEM-PLS, TAM 2, Paxel |
| Subjects: | Sistem Informasi |
| Divisions: | Fakultas Teknologi Industri > Sistem Informasi |
| Depositing User: | Editor 5 uajy |
| Date Deposited: | 14 Sep 2022 10:47 |
| Last Modified: | 14 Sep 2022 10:47 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/27442 |
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