Putra, I Dewa Made Dananjaya (2022) Evaluating the Influence of Matoa Instagram Account on Brand Sacralization YEAR 2020-2021. S1 thesis, Universitas Atma Jaya Yogyakarta.
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Abstract
The main purpose of this research is to know about the influence of Instagram account on brand sacralization. This research uses online questionnaire by Google Form and distributed to 334 respondents and generate 152 respondents who fulfil the criteria and the data can be proceed. The results show that Instagram interaction affect Instagram usability and brand sacralization. Moreover, Instagram account could be used as a marketing tool that helps the brand in promoting and selling the product. Further research can use different type of brand that has a higher price and find the difference of how consumer sacralized a brand.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Instagram interaction, Instagram usability, Brand sacralization, Brand loyalty, Online purchase intention |
| Subjects: | Business Management > International Financial Management |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 3 uajy |
| Date Deposited: | 15 May 2023 16:25 |
| Last Modified: | 15 May 2023 16:25 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/29009 |
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