BUSINESS PLAN MODEL FOR SOUVENIR MANUFACTURING: A STRATEGIC ACTION APPROACH IN FUND RAISING (Case Study in Universitas Atma Jaya Yogyakarta)

SOEGIARTO, WILLIAM SUSANTO (2009) BUSINESS PLAN MODEL FOR SOUVENIR MANUFACTURING: A STRATEGIC ACTION APPROACH IN FUND RAISING (Case Study in Universitas Atma Jaya Yogyakarta). S1 thesis, UAJY.

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Abstract

Souvenir, as a symbol, logo or emblem, interlaced with many things, such as tourism, institutions, organizations, and clubs, even personal. The souvenir market is growing together with the increasing amount of travelers, companies, clubs, etc. In Yogyakarta, the souvenir industries use technology of sand casting to produce souvenirs made from metal. The weakness of this method is that the products have not the same form in details. In the last several months Jogja Artistic Symbolic Souvenir (JASS), a planned business unit of Atma Jaya University of Yogyakarta, has develop new technology, called spin casting, to cover the weakness of sand casting method. Spin-casting offers capability to produce intricate design, smooth surface finish, economical process and mass production. This paper will examine proper souvenir manufacturing conducted in JASS. The production cost will be calculated, to determine the selling price. Break Even Point will be used to know how many pieces of product should be produced to cover the investment. After that cash flow forecast will be generated to decide is the profit feasible or not. Finally by writing a business plan, this can provide a framework to a real action of fundraising efforts. It will show that this business is feasible enough to be run. Based on the analysis and examination in business plan at the appendix, it can be concluded that this business is feasible to run. With BEP of 10,000 units, the investment will be returned in 6 years period based on cash flow. The total profit in 10 years period is IDR 560,004,223.

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