SEBUAH PENGUJIAN EMPIRIS PADA MODEL JAMINAN KEPUASAN MAHASISWA

., Dewishinta (2005) SEBUAH PENGUJIAN EMPIRIS PADA MODEL JAMINAN KEPUASAN MAHASISWA. S2 thesis, UAJY.

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Abstract

This research aims to confirm student satisfication guarantee model that have been developed by previous researcher, Gremler and McCollogh. This student satisfication guarantee model has eight variable, there are: guarantee scope, guarantee components, guarantee credibility, overall guarantee attitude, learning outcomes, instructor evaluation, and overall course evaluation. Researcher is interested with the research that have been done by Gremler and McCollogh. They have to done this research in America. Through this research, the researcher want to examine student satisfication guarantee model that have been delevoped by previous researcher, in Indonesia especially in Faculty of Economy Atma Jaya University Yogyakarta. This research use Structural Equation Modeling method and helped by AMOS 4 software. The result of this research shows the exislence of positive influence among variable of guarantee scope, guarantee component toward overall guarantee attitude. Guarantee credibility has negative influence toward overall guarantee attitude. Overall guarantee attitude has positive influence toward learning outcomes and instructor evaluation. Learning outcomes and instructor evaluation has positive influence toward overall course evaluation and self evaluation has negative influence toward overall course evaluation.

Item Type: Thesis (S2)
Uncontrolled Keywords: Student satisfication guarantee model. Structural Equation Modeling, AMOS.
Subjects: Magister Manajemen > Manajemen Pemasaran
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Editor UAJY
Date Deposited: 19 Aug 2013 08:39
Last Modified: 19 Aug 2013 08:39
URI: http://e-journal.uajy.ac.id/id/eprint/3555

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