PERUMUSAN STRATEGI SAMUDRA BIRU KT-GONGSIN

SEPTARINI, EKA CHANDRA (2014) PERUMUSAN STRATEGI SAMUDRA BIRU KT-GONGSIN. S2 thesis, UAJY.

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Abstract

Education has a rapid change. It raises many tutoring agencies that make competition more competitive. Tutoring is actually a industry based on educational services for profit. Tutoring is recorded now piled on the island of Java, as many as 577 agencies or 50.8%, the rest are scattered throughout the provinces in Indonesia. This study is a qualitative study using analysis of Blue Ocean Strategy. KT-Gongsin is one tutoring agency in Yogyakarta. KT-Gongsin is established about two years in Indonesia. Seeing the success of the existing Gongsin in Korea, researchers would like to provide input and formulation of appropriate strategies to run the tutoring business in accordance with the conditions in Indonesia, especially in Yogyakarta. In this study, researchers conducted direct observation, interviews, and also uses secondary data sources owned by the KT-Gongsin. The result is KT-Gongsin focuses on the development of the language centre rather than as a tutoring agency. KT-Gongsin create online learning programs as a form of action away from the existing competition (divergent). KTGongsin currently running under the motto of "Dream, Study, Global" through an online learning program. Success or failure of a strategy largely depends on the extent of the conformity with the conditions of corporate strategy. The use of mobile applications in teaching and learning a new thing offered by the KT-Gongsin. The use of these applications need a good socialization to all parties associated with the KT-Gongsin, especially the students and mentors. While this strategy has been implemented, the need for the addition of one new division in the KT-Gongsin arrangement, the mobile division and application.

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