PENGARUH KETERLIBATAN PSIKOLOGIS TERHADAP KETERLIBATAN PERILAKU ANGGOTA DALAM KOMUNITAS VIRTUAL: STUDI PADA KOMUNITAS KULINER NATURAL COOKING CLUB INDONESIA

SATYA RANI, MARIA (2014) PENGARUH KETERLIBATAN PSIKOLOGIS TERHADAP KETERLIBATAN PERILAKU ANGGOTA DALAM KOMUNITAS VIRTUAL: STUDI PADA KOMUNITAS KULINER NATURAL COOKING CLUB INDONESIA. S2 thesis, UAJY.

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Abstract

Development of Information Communication Technology (ICT) and internet usage which have been growing rapidly in the late 20th century raised phenomena in the social sciences and study of management. One of these phenomena is the increasing amount of presence and development of virtual or online communities and forums. Unlike in the past, the development of ICT and the presence of virtual communities allow internet users to be producer or cocreator of messages or information. This means that the users –especially those who are members or engaged in the virtual communities- no longer simply act as passive recipients of information, but they have the opportunity and can choose to play an active role in producing and disseminating information within the community. In the last two decades, the involvement or engagement of members of virtual communities has become a concern for academics and practitioners in management, particularly in the field of e-business. Natural Cooking Club Indonesia (NCC) is one of the largest online culinary communities in Indonesia, which does not only serve as a group that provides information on processing and presenting cuisines; but through its online and offline activities, the community has been thriving as a community that became a place for its members (even for those who can not cook) to share information and experiences. With more than 16,000 members in 2014, this evidence shows interests in the processing and presentation of cuisines has never declined in Indonesia. In fact, one of the main focuses of entrepreneurships in Indonesia is dominated by culinary business. With members of NCC as respondents, this research aims to study psychological engagement of members in an online culinary community and its impact on their participation and word of mouth

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