THE APPLICATION OF COMPUTER MEDIATED COMMUNICATON (CMC) IN ORGANIZATION COMMUNICATION OF ENGAGEMEDIA

Sonia, Frischa Dilla and Arifin, Pupung (2019) THE APPLICATION OF COMPUTER MEDIATED COMMUNICATON (CMC) IN ORGANIZATION COMMUNICATION OF ENGAGEMEDIA. In: ICA - Aspikom Regional Conference 2019, 16-18 Oktober 2019, Nusa Dua, Bali.

Text (Frischa Dilla Sonia and Pupung Arifin) Frischa Dilla Sonia & Pupung Arifin.docx Download (34kB)

Abstract

The advancement of communication technology and internet play significant role in communication circulation of an organization. The communication by using technology is known as Computer Mediated Communication (CMC). CMC enables an individual to communicate by means of computer-based communication devices which are supported by internet and available applications. The purpose of this research is to study the application of Computer Mediated Communication (CMC) in organization communication of EngageMedia. This research used two main theories: Computer Mediated Communication (CMC) and organization communication. Besides, it is supported by some approaches which support CMC, namely Social Presence Theory, Social Context Cues Theory, Media Richness Model, and Social Identification/deindividuation (SIDE). The result shows that CMC eases organization communication. Either internal or external communication process is not hindered by time, space or phisical meetings. CMC distinctively supports unlimitted communication, as anyboby can convey messages to anybody else by means of such communication devices without waiting for formal meeting nor by using middleman.

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