IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DI WWW.LAPTOPJOGJA.COM

Wibisono, Yohanes Priadi (2009) IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DI WWW.LAPTOPJOGJA.COM. S2 thesis, Universitas Atma Jaya Yogyakarta.

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Abstract

Nowadays, the age of information has a lot to change the business landscape in all areas. Business models that have a competitive advantage to compete businesses today are implementing information technology, e-commerce is one of the models. Computer applications that have been widely adopted is Customer Relationship Management (CRM). The utility of this application has become a new tool that has a goal-oriented to customer satisfaction. The main idea of Customer Relationship Management (CRM) is to recognize, learn and explore from what is expected from customers or consumers of a company, with Customer Relationship Management (CRM). A company can build a customer database, that certainly will records a few rows from the consumers’s profile for example the favourites, work and most transactions. Such an information like this will be used to build relationships between companies and customers, as well as it’ve done between the customers itself. As a review of how the number of internet users and the connection technology itself has been grow fastly, e-Commerce can be used as one of the media to implement a Customer Relationship Management (CRM). Actually it has several stages, benefits, and measures to develop strategies, concepts and activities by the utility of Customer Relationship Management (CRM). So, any issue of this papers related to Customer Relationship Management (CRM) will be discussed one by one.

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