PELAKSANAAN PENCANTUMAN HARGA MAKANAN OLEH PELAKU USAHA GUDEG DAN PECEL DI KAWASAN MALIOBORO

Pasaribu, Gilbet Fernando (2023) PELAKSANAAN PENCANTUMAN HARGA MAKANAN OLEH PELAKU USAHA GUDEG DAN PECEL DI KAWASAN MALIOBORO. S1 thesis, Universitas Atma Jaya Yogyakarta.

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Abstract

Consumer protection is an important aspect to manage and maintain market stability, especially in the context of pricing. Therefore Consumer protection is important to keep rights of the consumer. Malioboro is a tourist attraction which is located in Yogyakarta, a lot of tourist come to Malioboro to spend their holiday. Therefore many business in Malioboro take advantage of Malioboro which become tourist attraction not only for Indonesian but also foreign tourist. For example food business in Malioboro set the price for their food higher than other places for the same food, the price that their set is very high so they can obtain most profit from tourist. This research was conducted with empirical legal research approach and an interview with informant which are Kepala Seksi Layanan Bisnis Umum, Kepala Subbagian dan Kepegawaian UPT Cagar Budaya,, Ketua PAPELA and Gudeg and Pecel businessman that selling in Malioboro and Filling Questionnaire by the consumer, the businessman that interviewed in this research amount 23 tenants and customer that fiilled the questionnaire amount 45 people. The result of this research are, most businessmen in Malioboro already put price on their menu, but some businessman that selling at sidewalk of Malioboro still not put price on their menu. The developer of Teras Malioboro 1 and Teras Malioboro 2 has ensure the consumer rights by oblige the businessman to put the price on their menu.

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