PENERAPAN STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DENGAN DUKUNGAN TEKNOLOGI INFORMASI (Studi Kasus PO. Chelsy)

Kundre, Albertus Januaris (2014) PENERAPAN STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DENGAN DUKUNGAN TEKNOLOGI INFORMASI (Studi Kasus PO. Chelsy). S2 thesis, UAJY.

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Abstract

PO. Chelsy which is a company engaged in the field of land transportation services. In implementation barriers such as the company experienced some customers have difficulty in booking/ticket booking transport because it is still done manually (paper based) which can be a risk to the correctness of data, frequent errors/collisions scheduled departure, as well as the delivery of goods/ package erratic when arriving. Initially the strategy adopted by the PO. Chelsy is very simple views of the dependence of human resource performance that directly and indirectly contribute. So there needs to be astrategy used by the company is the implementation of CRM (Customer Relationship Management). This is very interesting because the company can manage well and management with CRM also can contribute to the company to compete with other travel companies. Implementation of CRM by PO. Chelsy to support web-based information system with the aim to meet the needs of its customers in providing easy access to customers directly via the website so that the customer can directly book tickets and check the status of shipped.

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