EVALUASI STRATEGI PRODUK KREDIT RETAIL PT. BANK PERKREDITAN RAKYAT SALAMAN ARGA KENCANA KABUPATEN MAGELANG

YAKSA, WIJAYA PATRA (2005) EVALUASI STRATEGI PRODUK KREDIT RETAIL PT. BANK PERKREDITAN RAKYAT SALAMAN ARGA KENCANA KABUPATEN MAGELANG. S2 thesis, UAJY.

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Abstract

The objective of the research is to evaluate the strategy conducted by PT. BPR. Salaman Arga Kencana, in banking industry in Magelang Regency area, especially Salaman. The analysis instrument which is applied is SWOT, consisting IFAS, EFAS, SFAS and TWOS Matrix to identify strength, weaknesses, opportunities and threats. By evaluating this strategy, it is expected that PT. BPR. Salaman Arga Kencana has to think about the right strategy to maintain the save position or if it is possible to increase its position in the banking industri in Magelang regency.

Item Type: Thesis (S2)
Uncontrolled Keywords: identify strength,strategy,banking industry
Subjects: Magister Manajemen > Manajemen Pemasaran
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Editor UAJY
Date Deposited: 30 Sep 2015 09:04
Last Modified: 30 Sep 2015 09:04
URI: http://e-journal.uajy.ac.id/id/eprint/8051

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