PENGARUH PERILAKU RAMAH LINGKUNGAN, EFISIENSI EMISI, INFORMATION SEEKING, SELF IMAGE, ETNOSENTRIS DAN NILAI SOSIAL TERHADAP POTENSI NIAT PEMBELIAN MOBIL NASIONAL RAMAH LINGKUNGAN

Salomo, Si Putu Horis (2013) PENGARUH PERILAKU RAMAH LINGKUNGAN, EFISIENSI EMISI, INFORMATION SEEKING, SELF IMAGE, ETNOSENTRIS DAN NILAI SOSIAL TERHADAP POTENSI NIAT PEMBELIAN MOBIL NASIONAL RAMAH LINGKUNGAN. S2 thesis, UAJY.

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Abstract

Buy a car is significant financial investment, because it relates to identity and social status that portray how important car in the context of social life. This study aims to determine the influence of environmentally friendly behavior, low ethnocentrism, information seeking, social value of green MOBNAS ownership, self-image green MOBNAS ownership, emission efficiency on purchase intentions of green MOBNAS. This study was conducted using purposive sampling method. Some cars communities become the sample of car users. This study adopted the previous studies that look at the cultural differences between the individualistic and collective country. Then research added with ethnocentrism. Based on the study it was found that the ethnocentrism, social value of green MOBNAS ownership and emission efficiency variables influence purchase intent of green MOBNAS.

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