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SYAFRUDDIN, EKA MAYLIZA BINTI (2016) SUPERSTITIOUS BELIEF IN PURCHASING PROPERTY. .. pp. 1-11.
Salvy, Bani Katalina (2014) BRAND COMMUNITY PHENOMENON: A STUDY OF BLAZER AND JAZZ COMMUNITIES. Jurnal Ekonomi Manajemen Internasional. p1-13.
Alexander, Yessa Gusti (2014) CONSUMER CONFUSION IN LOW INVOLVEMENT PRODUCT AN EMPIRICAL STUDY AMONG UNIVERSITY STUDENTS IN D.I. YOGYAKARTA. CONSUMER CONFUSION IN LOW INVOLVEMENT PRODUCT AN EMPIRICAL STUDY AMONG UNIVERSITY STUDENTS IN D.I. YOGYAKARTA.
Chrisma Adyatami, Stella (2015) THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE TOWARDS THE BRAND AND PURCHASING INTENTION. . pp. 1-15.
Felicia, . (2015) Bargaining Behavior of Young Chinese Customers in D. I. Yogyakarta. Bargaining Behavior of Young Chinese Customers in D. I. Yogyakarta. pp. 1-15.
Gunawan, Made Pranadatha (2016) IMPULSE BUYING AND HEDONIC CONSUMPTION BEHAVIOUR ON THREE INDONESIAN ETHNICITIES. .. pp. 1-11.
Hariyana, Endah (2015) THE EFFECTS OF MODERN CONVENIENCE STORE ATTRIBUTES TO BUY TOWARDS CUSTOMER’S LOYALTY (CASE OF INDOMARET). . pp. 1-20.
Henriqe, Auxiliadora Patricia (2014) OPPORTUNITY FOR GREEN MARKETING: ADULT CONSUMERS IN YOGYAKARTA. Jurnal Manajemen International. pp. 1-16.
Ijan, Monesta Cici and Ellyawati, Jeanne (2023) The Influence of Content Marketing and e-WOM on Purchase Decisions in TikTok Social Media. Research Inventy: International Journal of Engineering And Science, 13 (7). pp. 85-96. ISSN 2319-6483
Lestari, Yessy Trisiana (2014) BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD. Jurnal Ekonomi Manajemen Internasional. p.1-15.
Madyasta, Maria Nitya (2016) THE IMPACT OF HEALTH WARNING LABELS ON CIGARETTES PACKAGED TOWARDS YOUNG SMOKERS. .. pp. 1-10.
Martha, Yulia (2016) EXAMINING THE EFFECT OF RETAIL SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION AND LOYALTY (A Case Study of Toko Progo Yogyakarta). .. pp. 1-15.
Oki, Andi (2016) HALAL RESTAURANT: LIFESTYLE OF MUSLIM STUDENTS IN YOGYAKARTA. .. pp. 1-15.
Somantry, Geovani Agnesia (2014) THE EFFECT OF SUBLIMINAL ADVERTISING ON CONSUMER ATTITUDE AND BUYING INTENTION. Jurnal Ekonomi Manajemen Internasional. p1-15.
Salvy, Bani Katalina (2014) BRAND COMMUNITY PHENOMENON: A STUDY OF BLAZER AND JAZZ COMMUNITIES. S1 thesis, UAJY.
Adhi, Antonius Bagus Kurnia (2023) THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY ON INTENTION TO REPURCHASE (Case of Instagram Marketing of Salad.Nyo) YEAR 2022-2023. S1 thesis, Universitas Atma Jaya Yogyakarta.
Adi, Aloysia Danni Novena (2021) THE INFLUENCE OF FOODSTAGRAM ENDORSEMENT TOWARDS CONSUMER ATTITUDE AND PURCHASE INTENTION (A STUDY OF JOGJAFOODHUNTER INSTAGRAM ACCOUNT). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Alexander, Gerriet Marestha (2018) THE EFFECT OF DEMOGRAPHIC VARIABLES ON CONSUMER ETHNOCENTRISM IN INDONESIA (STUDY CASE IN PALU AND YOGYAKARTA). S1 thesis, UAJY.
Alexander, Yessa Gusti (2014) CONSUMER CONFUSION IN LOW INVOLVEMENT PRODUCT AN EMPIRICAL STUDY AMONG UNIVERSITY STUDENTS IN D.I. YOGYAKARTA. S1 thesis, UAJY.
Antoinette, Valerie (2023) ANALYSIS OF DETERMINANT VARIABLES OF BEHAVIORAL INTENTION (CASE OF FITNESS CENTER). S1 thesis, Universitas Atma Jaya Yogyakarta.
Arief, Muh. Fatwa (2020) THE INFLUENCE OF PERCEIVED ATTRACTIVENESS ASPECT OF THE HOMESTAY TOWARD CUSTOMER LOYALTY (STUDY OF FOREIGN GUESTS IN NEXTDOOR HOMESTAY). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Banu, Paulus Arjuno (2023) EXPLORING THE INFLUENCE OF CHINESE MOBILE VIDEO GAMES LINGUISTIC, CULTURAL AND TECHNICAL LOCALIZATION TOWARD INDONESIAN HIGH SCHOOL STUDENTS’ USER EXPERIENCE AND BEHAVIORAL INTENTION. S1 thesis, Universitas Atma Jaya Yogyakarta.
Brian, . (2023) THE EFFECT OF CUSTOMER EXPERIENCE QUALITY ON CUSTOMER LOYALTY STUDY OF DF FIT CLUB. S1 thesis, Universitas Atma Jaya Yogyakarta.
Calista, Vincentia Vania Kunti (2020) THE IMPACT OF SOCIO-DEMOGRAPHIC, TRAVEL CHARACTERISTICS AND AIRBNB TOWARDS TRAVELER’S MOTIVATION ON CHOOSING HOMESTAY IN YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Cantika, Irviniea Juventya (2023) THE INFLUENCE OF ENTERPRISES GREEN MARKETING BEHAVIOR TOWARD CONSUMERS GREEN CONSUMPTION INTENTION ON GREEN COSMETICS WITH MEDIATING AND MODERATING VARIABLE. S1 thesis, Universitas Atma Jaya Yogyakarta.
Chandra, Fernando (2023) IMPACT PERCEIVED BRAND MOTIVATION AND ENVIRONMENTAL CONCERN ON ATTITUDE AND PURCHASE INTENTION. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Chrisma Adyatami, Stella (2015) THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE TOWARDS THE BRAND AND PURCHASING INTENTION. S1 thesis, UAJY.
Danada, William (2023) THE INFLUENCE OF BANDWAGON CONSUMPTION TOWARDS PURCHASE INTENTION ON SHOES BRAND. S1 thesis, Universitas Atma Jaya Yogyakarta.
Dewi, Alexandra Gabriella Purnama (2022) THE INFLUENCES OF ELECTRONIC WORD OF MOUTH AND CUSTOMER SATISFACTION TOWARD PURCHASING DECISIONS AT CHATIME INDONESIA AND INSTAGRAM YEAR 2021-2022. S1 thesis, Universitas Atma Jaya Yogyakarta.
Dewi, Ni Kadek Intan Ayunda Puspita (2021) Analysis on The Body Shop’s Competitive Advantage, Challenges and Future Prospect in Cosmetic Industry. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Felicia, . (2015) Bargaining Behavior of Young Chinese Customers in D. I. Yogyakarta. S1 thesis, UAJY.
Gandy, Yudistra Rahindha (2021) THE EFFECT OF GREEN ATTITUDE TOWARDS THE BEHAVIOR OF LOCAL TOURISTS ON GREEN HOTELS CONCEPT YEAR 2020-2021. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Ganis, Steven Nathanael (2023) THE EFFECT OF SERVICE QUALITY, STORE ATMOSPHERE, AND PRICE FAIRNESS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF MIXUE ICE CREAM AND TEA. S1 thesis, Universitas Atma Jaya Yogyakarta.
Gunadi, Edoardo Armand (2023) THE INFLUENCE OF EWOM ON ONLINE REPURCHASE INTENTION WITH ROLES OF TRUST AND PERCEIVED USEFULNESS AS MEDIATING VARIABLE. S1 thesis, Universitas Atma Jaya Yogyakarta.
Gunawan, Made Pranadatha (2016) IMPULSE BUYING AND HEDONIC CONSUMPTION BEHAVIOUR ON THREE INDONESIAN ETHNICITIES. S1 thesis, UAJY.
Handayani, Ikarini (2013) YOUNG CONSUMERS’ PERCEPTION OF PRIVATE LABEL BRANDS IN D.I. YOGYAKARTA. S1 thesis, UAJY.
Hardiaswara, Abisha (2024) The Effectiveness of Social Media Marketing to Maintain Brand Loyalty (Case of Disney+ Hotstar and Netflix Indonesia). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Hariyana, Endah (2015) THE EFFECTS OF MODERN CONVENIENCE STORE ATTRIBUTES TO BUY TOWARDS CUSTOMER’S LOYALTY (CASE OF INDOMARET). S1 thesis, UAJY.
Haryo, Felicia (2024) THE EFFECTS OF KOREAN WAVE AND OTHER FACTORS TOWARDS KOREAN FOOD PURCHASE INTENTION. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Henriqe, Auxiliadora Patricia (2013) OPPORTUNITY FOR GREEN MARKETING: ADULT CONSUMERS IN YOGYAKARTA. S1 thesis, Universitas Atma Jaya.
Iskandar, Shelina Laurensia (2023) THE CONTRIBUTION OF ENDORSEMENT OF BRANDS TO CONSUMER PURCHASING INTENTIONS (A Case of Flimty Fiber Drink). S1 thesis, Universitas Atma Jaya Yogyakarta.
KURNIAWAN, NANANG (2018) EXPLORING THE RELATIONSHIP BETWEEN EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE OF HONDA MOTOR COMPANY. S1 thesis, UAJY.
Karliman, Adrianus Ario Prasetya (2022) EFFECT OF COMMODITY PRICE INDICES TOWARDS MSCI ALL COUNTRY WORLD INDEX. S1 thesis, Universitas Atma Jaya Yogyakarta.
Karlina, . (2009) THE INFLUENCE OF DEMOGRAPHIC FACTORS AND VALUES ON THE CONSUMERS’ WILLINGNESS TO PAY MORE FOR GREEN PRODUCTS. S1 thesis, UAJY.
Kristina, Athena Rhema (2011) PARENTAL PERCEPTION OF THE IMPACT OF TELEVISION ADVERTISEMENTS ON CHILDREN’S BUYING BEHAVIOR. S1 thesis, UAJY.
Kuahaty, Eltimanto Milenito (2023) THE EFFECT OF BRAND QUALITY, BRAND AFFECTION, AND BRAND TRUST TOWARD ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY ON OPPO SMARTPHONE. S1 thesis, Universitas Atma Jaya Yogyakarta.
Kumalasari, Fransiska (2010) THE ROLE OF CUSTOMER SATISFACTION AND PURCHASING VALUE IN CAUSAL RELATIONSHIP OF SERVICE QUALITY WITH WORD OF MOUTH OF Margo Murah Baru FURNITURE SHOP. S1 thesis, UAJY.
Leonardo, . (2010) SERVICESCAPE AND LOYALTY INTENTION. S1 thesis, UAJY.
Lestari, Yessy Trisiana (2014) BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD. S1 thesis, UAJY.
Lindiarto, Clements Eric Cantona (2019) DETERMINING THE FACTORS THAT INFLUENCE THE CONSUMER BEHAVIOR TO PURCHASE LUXURY FASHION BRANDS AMONG GENERATION Z IN INDONESIA YEAR 2018-2019. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Lovina, Maria Callista (2023) DETERMINANT VARIABLES OF INTENTION TO PURCHASE BRANDED MEAT: BRAND TRUST AS A MEDIATOR (Case of Fiesta Frozen Chicken Products). S1 thesis, Universitas Atma Jaya Yogyakarta.
Lukito, Belinda Natalia (2018) THE EFFECTS OF PERCEIVED WEB QUALITY, EWOM, PERCEIVED BENEFITS AND TRUST (CASE STUDY OF SHOPEE ONLINE SHOP). S1 thesis, UAJY.
Madyasta, Maria Nitya (2016) THE IMPACT OF HEALTH WARNING LABELS ON CIGARETTES PACKAGES TOWARDS YOUNG SMOKERS. S1 thesis, UAJY.
Maleakhi, Hendy (2019) AN EXAMINATION OF NETWORK EXTERNALITIES AND OF USES AND GRATIFICATIONS ON THE PEOPLE INTENTION TO PLAY MOBILE SOCIAL GAMES IN INDONESIA YEAR 2019-2020. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Martha, Yulia (2016) EXAMINING THE EFFECT OF RETAIL SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION AND LOYALTY (A Case Study of Toko Progo Yogyakarta). S1 thesis, UAJY.
Megasari, Adinda Dewi (2021) Impact of Diversity towards Innovative Work Behaviour A Study at TOYOTA NASMOCO Slamet Riyadi Solo and PT AAM DEXA Yogyakarta. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Melianawati, Josephine (2019) THE EFFECT OF AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, LOYALTY AND BRAND EQUITY TOWARDS PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM PRICE (STUDY OF STARBUCKS AND EXCELSO). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Mulyono, Irene Selena (2023) RESEARCH ON COAL EXPORT COMPETITIVENESS OF INDONESIA. S1 thesis, Universitas Atma Jaya Yogyakarta.
Nugroho, Rio Agung (2019) PURCHASE INTENTION TOWARDS YOUTH CONSUMERS TO BUYING ONLINE AT UNIVERSITAS ATMA JAYA YOGYAKARTA STUDENTS. S1 thesis, UAJY.
OKTAVANIA R.D, CLARA (2020) THE EFFECT OF USING BRAND AMBASSADOR AND BRAND IMAGE TOWARDS BUYING DECISION OF WARDAH COSMETICTS CONSUMER. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Oki, Andi (2016) HALAL RESTAURANT: LIFESTYLE OF MUSLIM STUDENTS IN YOGYAKARTA. S1 thesis, UAJY.
Okta, Gabriella Monica (2019) THE IMPACTS OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY, VALUE CONSCIOUSNESS, AND BRAND CONSCIOUSNESS AMONG INDONESIAN MILLENNIAL. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Panggabean, Lydia Carolina (2019) THE IMPACT OF SERVICE QUALITY AND STORE ATMOSPHERE ON THE CUSTOMER SATISFACTION AND LOYALTY AT SINERGI.CO COFFEE SHOP IN YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Panjaitan, Charisty Clamentine (2022) CUSTOMER SATISFACTION AND SOCIAL ACTIVITIES TOWARDS TO BRAND POSITIONING IN SERVICE SECTOR OF LANTAI BUMI COFFEE. S1 thesis, Universitas Atma Jaya Yogyakarta.
Panjalu, Rangsang Tunggul (2010) CUSTOMER DEVOTION TOWARDS CULT BRANDS: A CASE STUDY OF MAC USERS GROUP IN JOGJAKARTA. S1 thesis, UAJY.
Pinasti, Severin Lintang (2018) THE RELATIONSHIP BETWEEN PACKAGE REDESIGN AND PURCHASE INTENTION OF POCARI SWEAT. S1 thesis, UAJY.
Pradyvo, Muhaamad Basil (2019) THE EFFECT OF CREDIBILITY, INFORMATIVE, HEDONIC, AND GOOD FOR ECONOMY ON ATTITUDE TOWARDS INTERNET ADVERTISING AMONGS INDONESIA’S ETHINICITY. S1 thesis, UAJY.
Pranoto, Evelyn (2022) DETERMINANT FACTORS OF IMPULSIVE BUYING BEHAVIOR: CASE ON FLASH SALE IN SHOPEE YEAR OF 2021-2022. S1 thesis, Universitas Atma Jaya Yogyakarta.
Prayitna, Ivana (2015) EARNINGS MANAGEMENT AND THE VALUE RELEVANCE OF EARNINGS. S1 thesis, UAJY.
Primaradi, Albertus Raditya Bagas (2023) The Impact of Food Influencer’ Posts on Urge to Buying Impulsively moderate by Post Authenticity and Impulse Buying Tendency. S1 thesis, Universitas Atma Jaya Yogyakarta.
Pudjiantoro, Cornelita Vinda (2019) THE EFFECT OF COUNTRY OF ORIGIN IMAGE TOWARDS PURCHASE INTENTION WITH PERCEIVED QUALITY AS MEDIATING VARIABLE ON SAMSUNG AND OPPO SMARTPHONE. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Putri, Emeritha Angandari Sunanto (2019) THE INFLUENCE OF GREEN MARKETING AWARENESS, PERCEIVED INNOVATION, PERCEIVED QUALITY, PERCEIVED PRICE, AND PERCEIVED RISK TOWARD PERCEIVED VALUE AND PURCHASE INTENTION (THE STUDY OF CASSAVA BIOPLASTICS). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Putri, Putu Widya Rahayu (2023) THE EFFECTS OF PERCEIVED SECURITY AND CONSUMER INNOVATIVENESS ON E-LOYALTY WITH WEBSITE IMAGE AND TRUST AS MEDIATION VARIABLES IN ONLINE TRAVEL AGENTS. S1 thesis, Universitas Atma Jaya Yogyakarta.
SUMAN, . (2011) CONSUMERS EMOTIONS IN SERVICE CONTEXT AN EXPLORATORY STUDY. S1 thesis, UAJY.
SYAFRUDDIN, EKA MAYLIZA BINTI (2016) SUPERSTITIOUS BELIEF IN PURCHASING PROPERTY. S1 thesis, UAJY.
Sakagiri, Surya (2023) THE IMPACT OF DIGITAL MARKETING TO PURCHASE INTENTION WITH CONSUMER ENGAGEMENT AND BRAND IMAGE AS INTERVENING VARIABLE (STUDY OF NETFLIX STREAMING SERVICE). S1 thesis, Universitas Atma Jaya Yogyakarta.
Salim, Edwin (2011) CONSUMER ATTITUDE TOWARD COUNTERFEITS. S1 thesis, UAJY.
Saputro, Michael Aditya (2022) THE INFLUENCE OF GREEN MARKETING AND BRAND PERCEIVED QUALITY TOWARD CUSTOMER PURCHASE DECISION IN STARBUCKS CAFE. S1 thesis, Universitas Atma Jaya Yogyakarta.
Sebayang, Maximilian Kolbe (2023) THE IMPACT OF SERVICE QUALITY, CUSTOMER ENGAGEMENT, AND SELECTED MARKETING CONSTRUCT ON PASSENGER LOYALTY (CASE OF PT. KERETA API INDONESIA). S1 thesis, Universitas Atma Jaya Yogyakarta.
Setyarso, Ryan (2022) THE IMPACT OF E-SERVICE AND E-RECOVERY TOWARD REPURCHASE INTENTION MEDIATED BY CUSTOMER LOYALTY A STUDY OF ITEMKU E-COMMERCE. S1 thesis, Universitas Atma Jaya Yogyakarta.
Simohartono, Catherine Lisa Amanda (2023) THE IMPACT OF BRAND SATISFACTION TOWARD BRAND LOYALTY WITH EMOTIONAL BRAND ATTACHMENT AND BRAND LOVE AS INTERVENING VARIABLE FOR LOCAL BRAND COSMETICS. S1 thesis, Universitas Atma Jaya Yogyakarta.
Situmorang, Christoper (2023) Linking Social Media Marketing Activities with Brand Love: A study of Erigo Apparel. S1 thesis, Universitas Atma Jaya Yogyakarta.
Soebianto, Steffanie (2023) RESEARCH ON THE DEVELOPMENT AND POTENTIAL OF CROSS BORDER E-COMMERCE IN INDONESIA. S1 thesis, Universitas Atma Jaya Yogyakarta.
Soejatmiko , Viorentina Edgina (2017) THE EFFECTIVENESS OF SALES PROMOTION TOOLS OF GENERATION Y CONSUMERS’ IMPULSIVE BUYING BEHAVIOR ON FASHION PRODUCT AT DEPARTMENT STORE. S1 thesis, UAJY.
Somantry, Geovani Agnesia (2014) THE EFFECT OF SUBLIMINAL ADVERTISING ON CONSUMER ATTITUDE AND BUYING INTENTION. S1 thesis, UAJY.
Subandrio, Abigael Maeylien (2023) THE IMPACT OF PERCEIVED SALES PROMOTION, PERCEIVED BENEFITS OF THE BOOKING APPLICATION, PERCEIVED SERVICE QUALITY ON CUSTOMERS LOYALTY WITH SATISFACTION AS THE MEDIATING VARIABLE (CASE OF GO-JEK). S1 thesis, Universitas Atma Jaya Yogyakarta.
Susanto, Steven (2023) THE EFFECT OF IMMERSIVE EXPERIENCE AND SOCIAL PRESENCE TO PURCHASE INTENTION WITH POSITIVE EMOTIONS AS MODERATOR (CASE OF SCARLETT WHITENING BRAND). S1 thesis, Universitas Atma Jaya Yogyakarta.
Tejo, Agnes Theodora (2015) THE IMPACT OF GOOD CORPORATE GOVERNANCE ON EARNINGS MANAGEMENT THROUGH REAL ACTIVITIES MANIPULATION (Empirical study of Merchandising Companies Listed on Indonesia Stock Exchange). S1 thesis, UAJY.
Vanchristia, Chen (2024) THE EFFECT OF RETAIL MIX TOWARDS CUSTOMER PURCHASE DECISION IN TOKO AROMA YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Wahyudi, Clarentia Valenz (2023) THE DETERMINANT VARIABLE OF PURCHASE INTENTION BASED ON USES AND GRATIFICATION THEORY AND THEORY OF PLANNED BEHAVIOR. S1 thesis, Universitas Atma Jaya Yogyakarta.
Wibowo, Vicencia Vania (2022) THE CROSS-BORDER E-COMMERCE DEVELOPMENT IN ASEAN AND CHINA. S1 thesis, Universitas Atma Jaya Yogyakarta.
Yuanto, Sherly Laurensia (2022) THE EFFECT OF SOCIAL MEDIA MARKETING AND CONSUMER-BRAND ENGAGEMENT ON BRAND KNOWLEDGE: A STUDY ON SECONDATE BEAUTY INSTAGRAM PLATFORM. S1 thesis, Universitas Atma Jaya Yogyakarta.
