PERUMUSAN STRATEGI BISNIS PADA PT. PLJ

FITRIASARI, VANDALITA (2014) PERUMUSAN STRATEGI BISNIS PADA PT. PLJ. S2 thesis, UAJY.

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Abstract

This research is done to analyze the audit result and company strategy formulation process. The formulation process are done starting from scanning external and internal environment of the corporation and then using SFAS and TOWS Matrix to plan most possible strategies that can be implemented to improve and compete with other distribution companies. This research adopts the case study research model of Farmlands Trading Society in New Zealand on the relationship between company's strategy, structure and performance. The research is supported by using primary data, i.e interview result with employees of PT. PLJ and secondary data which is the annual report and website of PT. PLJ. The strategy formulated from this strategic audit will be used as long-term strategy used by the company to develop the business.

Item Type: Thesis (S2)
Uncontrolled Keywords: strategy formulation, strategic audit, strategy
Subjects: Magister Manajemen > Manajemen Pemasaran
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Editor UAJY
Date Deposited: 30 Oct 2014 13:16
Last Modified: 30 Oct 2014 13:16
URI: http://e-journal.uajy.ac.id/id/eprint/6193

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